Frase helps you optimise individual pages by analysing the SERP for a keyword you've already chosen. Content Marketing Ideas helps you decide which topics to write about in the first place by monitoring your industry sources and delivering editorial briefs proactively.
Frase is excellent at what it does: you give it a keyword, it analyses the top-ranking content for that keyword, and helps you create a page that's optimised to compete. It's a page-level optimisation tool. But you still need to decide which keyword to target, and you're working one page at a time.
We work upstream of tools like Frase. Instead of optimising one page, we monitor your entire niche continuously and tell you which topics are worth writing about. The brief includes keyword data, competitive landscape, and three editorial angles. Then we can write the article for you in your voice and publish to WordPress.
Content Marketing Ideas finds the topics and generates the brief. You can then use Frase to fine-tune the on-page optimisation of the article we generate. Discovery and enrichment upstream, page-level optimisation downstream. The tools complement rather than replace each other.
Free tier. No card required. Monitor your sources and see what editorial briefs look like.
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